Our Story
Nyrelle means new beginnings. We’re on a journey to inspire,
innovate, and disrupt our industry by creating ethical fine
jewelry that’s attainable for everyone.
We started Nyrelle out of the belief that we have a responsibility to preserve and protect our planet and the people we share it with. Together with you, our Conscious Collectors, we can drive change in an industry that traditionally favors profitability over responsibility.
We started Nyrelle out of the belief that we have a responsibility to preserve and protect our planet and the people we share it with. Together with you, our Conscious Collectors, we can drive change in an industry that traditionally favors profitability over responsibility.
Our Mission
We make fine jewelry that makes you feel as good as it looks. Our three core values
drive us to find the best materials and to only work with partners that provide
their employees with safe and fair working conditions.
We are now working with mines with ethical practices and have taken action to own factories and small scale mining operations.
We are now working with mines with ethical practices and have taken action to own factories and small scale mining operations.
Fine Quality
Our expert goldsmiths follow
the highest standards in
fine jewelry making.
Fine Quality
Our expert goldsmiths follow
the highest standards in
fine jewelry making.
Ethical Sourcing
We only work with traceable
natural gems and KP-certified
conflict-free diamonds.
Ethical Sourcing
We only work with traceable
natural gems and KP-certified
conflict-free diamonds.
Honest Markup
Nyrelle cuts out the
middlemen to sell
directly to you.
Honest Markup
Nyrelle cuts out the
middlemen to sell
directly to you.
Our Vision
Our ultimate vision is to create fine jewelry that’s 100%
traceable from the mine to your jewelry box. We believe
complete transparency is the only way forward to empower
the jewelry industry’s vulnerable workers and to protect the
world we live in.
Lifetime Buyback
You can help us on our mission to create 100% traceable fine jewelry
by partaking in our lifetime buyback program. We buy back any
Nyrelle jewelry at 20% of the purchase price, to be upcycled into new
pieces. Together, we practice closed-loop consumerism to help reduce waste. This helps reduce the demand for new gold mining and lets you freshen up your
jewelry collection — a win for everyone.