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About Us
We're on a mission to redefine fine jewelry
so you can enjoy it the way you want–always.
Our Story
We believe jewelry to be as powerful as quiet – it’s a statement, an expression, an ode to what you truly stand for. That’s why we don't just create fine jewelry – we inspire to disrupt the chain. Our craftsmanship is unmatched, our jewelry timeless, and prices as honest and transparent, all for your infinite spark.

Dare to reimagine quiet luxury with our everyday fine jewelry?
We bring you ethical fine jewelry
for your everyday luxury.
Our Mission
We make fine jewelry that makes you feel as good as it looks. Our solid gold fines are expertly designed for your everyday muse, statement, and a lifetime of wear. Because you deserve a sparkle that’s indefinitely you.

Our golden rule – take one conscious step at a time for a bigger chain reaction. From our supply chain, to manufacturing, to your jewelry box, every piece is responsibly made so you can enjoy your gold without a worry.
Finest Quality
We work with generational jewelers of the highest caliber and standard.
Finest Quality
We work with generational jewelers of the highest caliber and standard.
Ethical Sourcing
We source traceable gems and KP-certified conflict-free diamonds.
Ethical Sourcing
We source traceable gems and KP-certified conflict-free diamonds.
Honest Markup
We remove the middlemen and sell directly to our customers, alias you.
Honest Markup
We remove the middlemen and sell directly to our customers, alias you.
Our Designs
Fine jewelry that is intrinsically luxurious and economical for every day. Our products are designed in-house with innovation and quality at the heart of it, and you in mind – so you can feel good in your fines.
Lifetime Buyback
Gold Standard for a Golden Future.
We work with jewelers who share our same clear conscience and commitment to the planet. That’s why we created the Nyrelle Circle to make a positive impact and give back to the local communities of our suppliers.

Through “Nyrelle Buy Back Program” we aim to promote a circular lifecycle of our solid gold products by inviting customers to bring us their unwanted gold jewelry and in return enjoy our store credit at 20% of the selling price.