Dear Conscious Collectors,
Seasons are changing, spring is blossoming, and with change comes new beginnings. As a young brand we’re always learning, growing and improving; we’re ever-evolving to bring you ethical fine jewelry that you’ll truly love and cherish.
So, without further ado, we’re thrilled to share some big, BIG news: we’re giving our name (NYSSA) an upgrade and reintroducing ourselves as NYRELLE (pronounced nih-rell). It’s a pleasure to meet you all over again!
NYRELLE symbolises independence, creativity and a powerful resilience, a name inspired by you, our community of strong independent women. We are committed to crafting quality fines that empower you and that stand the test of time, so you can pass them down for generations to come.
On top of that, we’re building fines that don’t cost the Earth or vulnerable workers across the supply chain, so that you, your children, friends, loved ones and significant others can enjoy these keepsakes for a lifetime, and know that it came from a place of deep love and care for people and the planet.
The fresh creative spirit of NYRELLE represents big changes this year. We’re bringing you tons of exciting collaborations and new product launches every month (!), so you can grow your conscious collection to your heart’s content. We’ll also be working non-stop behind the scenes to expand our ethical practices and become more transparent across the board, so you can enjoy your fines 100% guilt-free.
Above all, we want to assure you that this name change to NYRELLE will have zero impact on your orders, the lifetime warranty of your fines, or the quality of your jewelry. Expect the same ethical fines you love, and, of course, tons of beautiful new styles.
Thank you from the bottom of our hearts for being a part of our journey and for your continued love and support. Today marks our rebirth and our transformation into bigger and better things, and we can’t wait to share lots more with NYRELLE. Stay tuned!